PLAN:
Intro:
Newspaper put their content online for free in the 1990's.
Galtung and Ruges news value, immediacy
Paywall- the sun and the times. Revenue increased
- Audiences disappearing
- print sales failling
UGC
- less need for journalists
- blogposts
- better for institutioons
- citizen journalists
Says the quality decreases
Second section:
social networking sites, twitter, facebook, speed of news eg celebrity deaths and sport - found out on twitter ect
Paretos Law 80/20 - Marxism
Pluralism news on the tweet - need traditional media insitutions
Marxism - mass control over the media
eg the sun reveal gay footballer
challenges by new and digital media
power shouldnt be in the hands of one person