Question

Most of the traditional media's attempts to compete with NDM have been too little and too late. Does your case study support this view?

PLAN:
Intro:
Newspaper put their content online for free in the 1990's.
Galtung and Ruges news value, immediacy

First section:
Paywall- the sun and the times. Revenue increased

• Audiences disappearing 
• print sales failling

Mike Darcy - the Mail are invaluable

UGC

• less need for journalists
• blogposts
• better for institutioons
• citizen journalists

Link with David Simon 'Build the wall'
Says the quality decreases

Second section:
social networking sites, twitter, facebook, speed of news eg celebrity deaths and sport - found out on twitter ect

Paretos Law 80/20 - Marxism
Pluralism news on the tweet  - need traditional media insitutions

Marxism - mass control over the media
eg the sun reveal gay footballer
challenges by new and digital media
power shouldnt be in the hands of one person