Thursday, 3 October 2013

Daily Mail's Olympic Ceremony

The opening ceremony for the Olympics was held in London, showed the way the country is portrayed. It was shown as a diverse place where everyone is happy. They showed happy families that were from different races and how it is okay for people to be married to different races. In one of the opening scenes, a representation of modern life in England is shown as an educated white middle aged mother and black father are shown living together as a happy family. Dewsbury said that this was a 'set-up' and how it wasn't a fair representation of family life in Britain. 
In the next scene, there was an ethnic minority performer, there was grime music playing in the background to emphasise the fact that it was representing South London. Dewsbury said 'this multi-cultural equality agenda was so staged it was painful to watch'. However, this could link to Alvarado’s theory of racial representations, as black performers are usually seen as dangerous, as they are linked to crime and gangs. This is what people in South London are usually associated with. Also, they are seen as ‘exotic’ because they are known for having different types of food.  The typical stereotype of black people is that they are usually seen as ‘putting on a white mask’ to fit into society. In my opinion, I think that the London Olympics didn’t show a fair representation of Britain, from the way they portrayed the mixed families to the way the NHS was shown. In a way, I do agree with some of what Dewsbury said. 


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