Hegemony

House prices

The hegemonic view is that the houses with the highest prices are the good ones. If there are high prices, it is always shown as a good thing, especially in the media, they get positive coverage. The stories get shown by a group of people that already own homes rather than those who are hoping to buy them. However, there is very low coverage of the fact that house price and risky mortgages contributed to the major economic crash in 2008. The columns, blogs and comments show different opinions that contradict the dominant or hegemonic view, 

which is usually written by younger people.

The Royal Family

The royal family is a hegemonic view; we have accepted it in our society, as they are the ones who are in control of our country. Whenever something happens in the royal family, they are always in the headlines of all the newspapers. When the royal wedding took place, they were on every front page. This shows that everyone was interested in this topic; they wanted to know details about the wedding etc. Many people watched the wedding on TV, and some people went to Buckingham Palace to go and watch the wedding, showing that the royal family are dominating. Millions of people came from across the world to see the wedding take place. Also, when the royal baby was born, it was on majority of newspapers, which shows how much of a big issue it was.