Impact on audience-
- can access news easily any time
- audience can repeat news -become their own journalist, using camera phones 'Citizen Journalist'
- many sources of news
Impact on Institutions-
- audience numbers are down for traditional institutions (newspapers)
- advertising has been taken away from news by Google and other companies
- Pareto's law
- Globalisation
- Pluralism
- Information age, Castells, 'most important medium'
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