One reason to why the trailer consisting of vampires
are so popular is that that the target audience for these films, which are
usually women, between the ages of 14-24, as when they are watching the film,
they feel a sense of escape (Blumler & Katz). They get so emotionally
attached to the film and the characters, they forget about their own lives for
a while. They enjoy watching films about things they don’t see on a daily
basis, for example vampires. It draws the audience in even more. This is an
advantage as the films will bring in more and more profit, as their target audience
is enjoying the film. Another reason
to why the trailers consisting of vampires are so popular is because they
appeal to their audience. Vampire films most of the time have a mix of genres,
for example Twilight consists of romance, drama and fantasy. This would appeal
to females within the ages 14-24. A feminist called Judith Butler had said that
gender roles were socially constructed, however in the trailer of Twilight, she
is portrayed as a fighter who wants to fight, which is the opposite of what she
has said. This shows that the audience are attracting to vampire films, as
women aren’t seen as how society normally see women. They stereotypes aren’t reinforced
in the films and women are seen as the complete opposite, which the audience
may enjoy watching.
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